WHY YOU’RE GETTING IT WRONG
Let’s face it, social media is here to stay and is currently one of the rockstars of business marketing. Over 50% of revenue is generated by social sales, and 75% of B2B buyers admit when they are making purchasing decisions, they are influenced by social media.
It’s proven the heavy hitters in social sales attract 45% more sales than their competitors and 51% are more likely to reach their quotas. Major industries, including advertising, computer hardware and healthcare utilize this dominant method of strategy to reach the masses and hit their mark. Ignoring these figures could be a set up for failure.
Without argument, companies that utilize social media strategies have a higher volume of buyers and customer conversion. So why is this happening? Because social media provides a venue for direct interactions with a business and other users. They can read comments from buyers who have used the product or service, ask questions and receive relatively prompt answers... and it provides an opportunity to sound-off if they’re unhappy with the purchase. Believe me, companies pay attention to that feedback, because it reflects how they view their product and customer, so negative comments usually receive a prompt response and/or correction.
HOW CAN I USE THIS?
Not all social media is the same, so tailor it to your viewers. A daily Instagram post is probably not going to get the same reception from LinkedIn readers, so adapt it to the demographics being targeted. Interact with your audience and engage them for comments or answers. While it might not be a controlled environment of study, it’s an interesting way to get feedback.
Send out a question each week and watch for the responses. Share an experience and invite others to share similar situations or how they resolved it. Your followers want to get to know you and want to feel valued by you. Putting a face or story behind a name brings in the human element and becomes easier for consumers to relate.
USING AN EXPERT
Most of our newer generations have been using social media for at least half their life. But that doesn’t make them experts by professional standards and too many mistakes could break you brand. It's best to use or at least consult with a pro before starting.
Marketing strategists have it down to a science and can offer a high level of skill sets to get you started. If you don’t have the time or desire to learn that part of the business right now, they have the ability to manage it for you. They can make adjustments quickly, use search engine optimization (SEO), and align strategies to be congruent across the board.
If you'd like more information about maximizing your social media, we're here to help.
You can do it!