Social Media Marketing

Using Social Media

Initially, social media was just that... social media. It was used for socializing with others, sharing personal news, and entertainment. In the last decade, these forums have grown exponentially as individuals and businesses have taken to their platforms, utilizing strategic methods to grow their brands, analyze their audience and engage with consumers.

Does It Work?

It does! Social media marketing has become a science of its own and with the right strategy, can become your primary source for raising brand awareness and measuring success.  Using well-known forums such as Instagram, LinkedIn, and Facebook offers the ability to draw more traffic to your website, gather data, and perform an audit for what is and isn’t working, and what methods of communication your audience prefers. In addition, these platforms are perfect for announcing upcoming events or products, running campaigns, and featuring endorsements from others.  

What’s The Best Way To Use It?

Using an experienced agency brings the benefits of expertise, knowledge, and additional tools a business owner may not have on hand. Our rule of thumb is that we prefer not to teach business owners to do their own marketing, much like we’d never tell our mechanic how to fix our car.

While some individuals or organizations prefer to manage their own posts and/or content, the advantage of having a “hands-on” approach gives total control over the platforms. However, the disadvantage is you are also responsible for consistent posts, organized content, writing copy, and continuing adjustments according to analytics. All of these are key for success

If you’re new to this concept or your brand’s growth has stalled, the benefits of working with a professional marketer may be the determining factor of the make or break of your brand.  As mentioned earlier in this article, branding and marketing have become a science, and not something to be learned overnight.  Human responses to visuals, timing, attention, and consistency are at the heart of marketing brands.  Like most things that involve people's perception and personality... you can see how things can become complex.

You can do this!

Matthew