A Unique Value Proposition (UVP) is a key component for your marketing tool box and if you haven't created your's yet, I strongly encourage it. Unlike a Mission Statement, a UVP can articulate the relevancy, the specific value and the uniqueness about your company's product or services. Unlike a conversation in which you can freely answer questions and expand on it's uses, your website doesn't provide the same opportunity at first glance. True, you probably provide the FAQ's and chat opportunities, but from a consumer's view, are they providing the specifics your potential customers want to know in a concise and influential manner?
Neuroscientists have determined we have about 2 seconds to capture the attention of a social media reader. Within that short span, they will decide if the content is worth reading or move on. That's not a lot of time to trigger their interest and all the more reason your UVP is vital. Time, energy, money and maybe even a few tears have gone into this business and you deserve the opportunity to show off your product.
The goal here is to differentiate your product from the competition. How is your company set apart from others? Customer service? Unique design? Personalization? The list is endless and once you've defined and fine tuned the value, put it out for the world to see. It doesn't have to be on all of your site's pages, but place it on any landing page in a prominent place. Use it on social media platforms, any email campaigns and any other marketing opportunity to attract attention
Most of us have heard the old saying, "You only have one opportunity to make a good first impression"... this is your chance to shine. People start businesses because they envision a way to improve a method or provide a new idea. Carry that excitement and expertise forward and let your UVP do the work for you!
Keep us in the loop and let us know about your success with a UVP!
You can do this!