Black Book Marketing

Content Marketing

Content Marketing

You will reach more people if you create a dialogue and can relate to your audience. Just another reason social media works.

Mistakes In Social Media Marketing

Mistakes In Social Media Marketing

Not all social media is the same, so tailor it to your viewers. A daily Instagram post is probably not going to get the same reception from LinkedIn readers, so adapt it to the demographics being targeted.

SEASONAL MARKETING

SEASONAL MARKETING

Use of the seasons is an often overlooked tool when expanding your audience. Seasonality is an evolving trend and implementing it into your marketing strategy could give you surprising results.

This method takes advantage of the seasons and applies it for the purpose of appeal and boosting sales. You may have a business that doesn’t fluctuate much with the time of year, but your customers will still respond to particular seasons. This strategy will work in any B2C situation, but works particularly well for online businesses.

To Be Great

Give them quality...they'll remember who you are.

HASHTAGS

Some social media platforms limit your use of characters, requiring you to get your comment or idea out succinctly. (You’ve probably heard the saying, “less is more”?) Through the use of that little symbol, you’re going to extend your reach far beyond your followers to others online with shared interests and topics.

Reach Your Goal...

Reach Your Goal...

Keep your eyes on the end result... keep it interesting... keep it active.

Are They Seeing You?

Are They Seeing You?

The examples above are geared toward identical audiences, yet have some very distinct differences that make the effect remarkably different. Successful marketing will jump off the screen (or page) and grab the attention of the reader, making a favorable impression to read more...

Social Media Marketing

Social Media Marketing

However, if you’re new to this concept or your brand’s growth has stalled, the benefits of working with a professional marketer may be the determining factor of the make or break of a brand. As I mentioned earlier in this article, branding and marketing have become a science and not something you'll learn overnight.

Make Every Effort Count.

Make Every Effort Count.

Get your brand out there! People don't know you're there unless they see you.

What's Lacking?

What's Lacking?

One of the biggest mistakes new business owners make is starting their venture without a marketing plan. Like any journey worth taking, knowing where you’re going, what to watch for and speaking the language requires research and planning.

Believe In Yourself...

Believe In Yourself...

There are endless possibilities if you do.

What's My Brand?

Definition Webster defines the word “brand” as “a mark made by burning with a hot iron to attest manufacture, quality or to designate ownership”. Now that sounds like it would...

1 2 3