podcast
Creating Content through Our Podcast Platform
Podcasting is a powerful storytelling tool and also an effective advertising medium. The audience tuning in is extremely engaged – they’ve chosen to dedicate a significant amount of time to listen to long-form conversations on specific topics.
By leveraging our podcast platform, you can tap into this dynamic and expanding medium, reaching an engaged audience and driving effective brand recall through targeted advertising.
Did you know...
57% of Americans over the age of 12 listen to podcasts – that’s 162 million people. We create content toward this level of engagement means listeners are highly attentive and receptive to the content presented.
Effective Advertising
80% of listeners can recall a brand advertised in a podcast. This high recall rate highlights the potential for impactful advertising campaigns.
Growing Market
Podcast advertising is experiencing rapid growth. In 2019, global podcast ad spend was worth $855 million. By 2022, this figure was projected to rise to $1.6 billion, according to WARC’s 2019 Global Ad Trends report.