Something compelled you to start your business. The incentive may have come from passion, income or boredom, but there was a driving force behind your actions. For some, they knew early on that an entrepreneurial life was in their future; others contemplated it for years, hesitant to take the first step for fear of what the future would hold. It can be an exciting adventure or an intimidating notion, but however you started, you’re a business owner with a brand to market.
Cost of Doing Business
Getting your business up and running is one thing, but letting the world know you are there is another. And the biggest reason small businesses don’t hire a marketing team is cost. Especially for new businesses, lack of resources can hold a business back and attempting the DIY method can be a waste of money and perhaps, a waste of time. First impressions are extremely important, as is consistency, strategies and platforms for a new company.
Another perspective is that NOT hiring a brand management team can create a loss of revenue, due to a poorly identified target market and lack of expertise in branding or marketing. Trends, analytics, strategies should be constantly monitored and most small business owners don’t have the time or people to dedicate. Making a sporadic or poor presentation can come back to haunt you.
Wearing Many Hats
How many hats do you wear? Depending on how long you’ve been in business or the size of your business, most owners wear a minimum of five. As the Founder and CEO, you probably oversee the activities and people involved. You may be the face of the company, purchaser, check signer, policy enforcer and chief problem solver. Add client acquisition, sales and shipping, and you’ve got a full plate. In many small businesses there might be more hats, right down to head janitor. Running an enterprise is hard work and many find out they weren’t cut out for it. But for those who stick to it, it can become a rewarding operation and something to take great pride in.
Consistency is a key component to success. You must keep doing whatever is necessary to be successful, day in and day out, week after week, month after month. By doing so, you’ll create positive habits to help you make money, and in the long run, create satisfied customers from day one. Having your own company requires putting in more time than if you were working for someone else and that means spending less time with family and friends. The old adage that there are no weekends or holidays for business owners is true for anyone who's committed to making their business work.
And, owning a business isn't for everyone. If after an honest self-evaluation, you determine you aren't cut out for it, you'll save yourself a lot of heartache and money, by pursuing another career path. It’s not about failure, but about learning who you are and recognizing that your talents are needed in another setting.
Partnering With An Expert
There are many advantages to partnering with a professional to coordinate your brand management and product or service marketing. Hiring someone who understands the importance of brand presentation and creating an optimal vision of what you do can be a full time job. And done correctly, it can grow your business, your bank account and give your brand a sought-after identity.
Consider all aspects of cost vs. outcome and if you’d like to know more about the many services and uniquely tailored packages we offer businesses of all sizes, send us an email. We offer a free 20 minute consultation to new clients.
Let’s do this!