Black Book Marketing

It's easy to confuse one's reputation with their personal brand, but in reality it’s not the same thing. You see, all of us have a reputation. Our first impressions, the...

A strong brand creates the preference, not the product. And how do you do that? Brand equity is created by delivering consistent brand experiences and messaging over time. It is a...

Do it yourself marketing for a new business is rarely a successful venture. In fact, it’s often a waste of money and effort.

  The Melting Pot The United States has always been a "melting pot" where people worldwide have come to settle in and call "home." And while much of society has...

  Have you heard the term Christmas in July? Well, now is the perfect time for your company to begin gearing up for the holidays. The end of the year...

Click, connect, and engage. Isn't that the goal of digital marketing? A  powerful tool often overlooked is that emotions can be the driving force in your marketing. Why? Because, in...

However, if you’re new to this concept or your brand’s growth has stalled, the benefits of working with a professional marketer may be the determining factor of the make or break of a brand.  As I mentioned earlier in this article, branding and marketing have become a science and not something you'll learn overnight. 

Is marketing gender specific? Research has shown that on a global scale, women make 70-80 percent of household purchasing decisions. And they carry a more significant influence on family and...