UVP - Does Your Business Have One?
A Unique Value Proposition (UVP) is a key component for your marketing tool box and if you haven't created your's yet, I strongly encourage it.Read more
What's your level of interaction with your audience? Do you implement their feedback and show appreciation? If not, you're missing a great opportunity to connect with your customers or clients and further enhance your brand's impression.Read more
Stop The Waste In Marketing
Everyone has an opinion about what works in marketing and yes, there is a long list of mistakes inexperienced business owners can make. But, when you're involved with online marketing there...Read more
Purpose Driven Marketing
What Is Purpose Driven And Goodwill Marketing? These past two years have been enlightening for most of us. The global...Read more
Boosting Your Business
Been There Done That We've all felt it. The creativity and magic that inspired you to construct great marketing posts and campaigns seems to have run their course and now your...Read more
Here's To New Beginnings!
A Blank Page There's something about opening a fresh new calendar filled with blank pages, isn't there? Completely free of commitments and just waiting to absorb the names, times, and details...Read more
Are You On Their List?
Timing Timing is crucial in the marketing world... being visible and in sync with your consumers when they are thinking about and spending for a particular occasion is key. Holidays and seasons...Read more
Using Color In Advertising
The Psychology Behind It Color... a powerful tool of hidden impact. The results from color use and the particular hues chosen can drive a consumer to interest or repel completely. Human behavior responds to...Read more
Spirals Death spiral, also known as graveyard or suicide spiral, is a borrowed term from aviation. The original meaning is a disoriented pilot that depends more on his/her senses than the...Read more
Packaging... It Matters
It’s A Wrap! You shared your story about the brand early on. Your logo is proudly displayed on your business cards, coffee cups and promotional materials. What else do you...Read more
Knowing Your Audience
Values, Attitudes And Beliefs What’s so important about knowing your audience? Well first, it helps you to know with what content your audience can relate. Secondly, it can help you...Read more
What's A Marketing Manager?
Small business owners often start out on a limited budget, so they give their digital media outreach their best shot or depend on the guidance from a social media enthusiast to get them started. They know it’s a necessary part of their marketing strategy and give it an honorable attempt, but they're missing the pillars to strengthen and connect the entire strategy.Read more