Black Book Marketing

Completing With The Big Guys

Completing With The Big Guys

Despite the challenges and work that goes into it, the Small Business Administration reported approximately 5.5 million new business applications filed in 2023. Knowing that your business can help people by creating jobs in their communities is a lot of personal satisfaction. 

So, while your business may not rise to the levels of Disney or Amazon, you can still represent a decisive change. And though you may not change the world, your product or service's impact on individuals can be significant. And best of all, you have turned your passion into a job you love.

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The Difference Makes The Difference

The Difference Makes The Difference

Simply put, marketing is more brand-focused, while advertising is about motivation and driving sales. Marketing makes use of storytelling, brand awareness and often emotion-kindled messaging; whereas advertising will use demographics...
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What To Expect In 2024!

What To Expect In 2024!

Can you believe 2024 is almost here! And, keeping an eye on the latest digital marketing trends is not something to take lightly – it’s a necessity. As the digital...
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Why Do I Need A Personal Brand?

Why Do I Need A Personal Brand?

It's easy to confuse one's reputation with their personal brand, but in reality it’s not the same thing. You see, all of us have a reputation. Our first impressions, the...
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Building Brand Equity

Building Brand Equity

A strong brand creates the preference, not the product. And how do you do that? Brand equity is created by delivering consistent brand experiences and messaging over time. It is a...
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Consequences of Self-Marketing

Consequences of Self-Marketing

Do it yourself marketing for a new business is rarely a successful venture. In fact, it’s often a waste of money and effort.
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Diversity in Today’s Marketing

Diversity in Today’s Marketing

  The Melting Pot The United States has always been a "melting pot" where people worldwide have come to settle in and call "home." And while much of society has...
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USING SEASONS AS A MARKETING TOOL

USING SEASONS AS A MARKETING TOOL

  Have you heard the term Christmas in July? Well, now is the perfect time for your company to begin gearing up for the holidays. The end of the year...
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Marketing For Emotional Response

Marketing For Emotional Response

Click, connect, and engage. Isn't that the goal of digital marketing? A  powerful tool often overlooked is that emotions can be the driving force in your marketing. Why? Because, in...
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Social Media Marketing

Social Media Marketing

However, if you’re new to this concept or your brand’s growth has stalled, the benefits of working with a professional marketer may be the determining factor of the make or break of a brand.  As I mentioned earlier in this article, branding and marketing have become a science and not something you'll learn overnight. 
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Understanding Female Consumers

Understanding Female Consumers

Is marketing gender specific? Research has shown that on a global scale, women make 70-80 percent of household purchasing decisions. And they carry a more significant influence on family and...
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