Packaging is so much more than just protecting a product. It’s an essential marketing tool, which supports branding, emphasizes the product’s best features and creates an unforgettable experience for your customer. It’s a gateway that can elevate your product – and company – to a next level. Consider it an opportunity to tell customers who you are as a brand and what you believe in. It needs to be intriguing, create a mood and prompt a range of emotions. It should provoke your customer to think about the brand beyond its product. Is it young and dynamic, deep in heritage and tradition or does it adopt an eco-friendly approach? Often, a company's core values become visible.